The roles we play: The IC Skills Survey 2026
Where does the profession stand, and where is it heading?
Internal communication has never mattered more. Organisations are navigating constant change, pressure on trust and the arrival of AI, and the difference is made by the skills of the people who practise internal communication every day.
This survey, run by IOIC in partnership with Ipsos Karian and Box, is the most detailed study yet of capability, confidence and development need across the profession. It explores ten roles internal communicators play, developed specifically for this research and connected to the IOIC future of internal communication whitepaper.
It takes around 12 to 15 minutes to complete. There are no right or wrong answers. We want your honest, current picture, not where you feel you ought to be.
Your answers are confidential and will never be attributed to you or your organisation. Everyone who takes part will receive the headline findings ahead of the full public report, plus a personal benchmark showing where you stand against the profession.
Thank you for giving us your time. Your answers will directly shape how the profession invests in its own development.