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Customer iQ Test

Page One

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Remember:
  • Takes 2 minutes
  • You receive an instant score
  • No right or wrong answers
  • Be honest! This is a tool that's designed to help you improve


Need some further info?

The Customer iQ test is a tool that allows us to assess two crucial points:
  1. How well we understand customers
  2. How effectively we turn this into action
Based on the simple idea that customer-centricity is about insight - but additionally what you do with it.

Once you’ve completed it, you’ll receive:
  • Your immediate set of customer-centricity scores​
  • Your allocated persona on the 'insight x action' matrix
  • The chance to dive further into the topic with our support