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ClickZ Experience – Marketing Strategy Survey

Thank you for your interest in the ClickZ Experience – Marketing Strategy Survey, carried out by ClickZ in partnership with KeenDS.

Your responses will inform research into what external factors will influence your organisations’ marketing performance and overall strategy in 2022.

Your answers will be treated in the strictest confidence. If you have any questions regarding the survey please email aaran.fronda@contentive.com
1. What external factors do you expect to exert the most influence over your marketing performance in 2022? Please select up to 3. 
2. How confident are you in your 2022 strategy and its ability to deliver the strongest possible financial return to the business?
3. Do you expect your marketing budget for 2022 to:
4. What is the top resource you rely on to guide marketing-investment decisions (what channels, how much and when to spend)?
If you answered historic marketing measurement, how valuable is this data in guiding your future marketing decisions?
If you answered predictive marketing analytics, how valuable is this data in guiding your future marketing decisions?
5. If you could change one thing next year to improve marketing’s ability to create value, what would it be?
6. If you suddenly had another $1 million to invest in marketing, how confident would you be in forecasting what revenue or long-term profit you could drive?
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