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The Accounting and Finance Brand Awareness Survey 2021


Welcome to the Accounting and Finance Brand Awareness Survey 2021. Please take a couple of minutes to share your views with us on your organisation’s awareness of financial close and accounting technology brands.

For further information, please contact Thank you for taking the time to inform our research.
1. What financial accounting software brand(s) do you recognise? (Select all that apply)
2. Have you purchased financial accounting software in the past?
3. When thinking about purchasing financial accounting technology, which brand comes to mind as your top choice?
4. What about the brand you chose led you to that choice? (Select all that apply)
5. Have you heard of the BlackLine brand?