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Social media marketing: Should platforms be regulated?

Social media marketing: Do platforms need greater regulatory oversight?

Thank you for taking part in this ClickZ survey, the results of which will be anonymous and feed into a report on the subject of social media marketing. If you would like a copy of the report, please email michael.mccaw@contentive.com
1. Do you think social media needs greater attention from regulators?
2. How important is social media in terms of your marketing strategy currently?
3. And how important do you think it will be in a year’s time?
4. Do disputes between governments and social media providers make you in any way reconsider your marketing strategy? Please explain your answer.
5. Do you think social media platforms should be charged for running news content?
6. If social media platforms were charged for running news content, would you be prepared to absorb part of the costs in order to continue advertising on the platform?
7. Please select the top three social media platforms in terms of their importance to your marketing campaigns. Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.