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Social Strategy 2021

1. First name *This question is required.

2. Last name *This question is required.

3. Email *This question is required. This question requires a valid email address.

4. Job Title *This question is required.

5. Company name *This question is required.

6. Company size *This question is required.

1-50 Employees	50-100 Employees	101- 500 Employees	500 - 1000 Employees	1001+ Employees
1-50 Employees	50-100 Employees	101- 500 Employees	500 - 1000 Employees	1001+ Employees

7. Sector *This question is required.

B2B
Consumer

8. Country *This question is required.

9. Please rank these social media objectives in order of importance to your company (1=most important) *This question is required. Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4	5	6	7	8	9
Brand awareness	Rank Brand awareness as 1 out of 9	Rank Brand awareness as 2 out of 9	Rank Brand awareness as 3 out of 9	Rank Brand awareness as 4 out of 9	Rank Brand awareness as 5 out of 9	Rank Brand awareness as 6 out of 9	Rank Brand awareness as 7 out of 9	Rank Brand awareness as 8 out of 9	Rank Brand awareness as 9 out of 9
Product awareness	Rank Product awareness as 1 out of 9	Rank Product awareness as 2 out of 9	Rank Product awareness as 3 out of 9	Rank Product awareness as 4 out of 9	Rank Product awareness as 5 out of 9	Rank Product awareness as 6 out of 9	Rank Product awareness as 7 out of 9	Rank Product awareness as 8 out of 9	Rank Product awareness as 9 out of 9
Direct sales	Rank Direct sales as 1 out of 9	Rank Direct sales as 2 out of 9	Rank Direct sales as 3 out of 9	Rank Direct sales as 4 out of 9	Rank Direct sales as 5 out of 9	Rank Direct sales as 6 out of 9	Rank Direct sales as 7 out of 9	Rank Direct sales as 8 out of 9	Rank Direct sales as 9 out of 9
Lead generation	Rank Lead generation as 1 out of 9	Rank Lead generation as 2 out of 9	Rank Lead generation as 3 out of 9	Rank Lead generation as 4 out of 9	Rank Lead generation as 5 out of 9	Rank Lead generation as 6 out of 9	Rank Lead generation as 7 out of 9	Rank Lead generation as 8 out of 9	Rank Lead generation as 9 out of 9
Competitive positioning	Rank Competitive positioning as 1 out of 9	Rank Competitive positioning as 2 out of 9	Rank Competitive positioning as 3 out of 9	Rank Competitive positioning as 4 out of 9	Rank Competitive positioning as 5 out of 9	Rank Competitive positioning as 6 out of 9	Rank Competitive positioning as 7 out of 9	Rank Competitive positioning as 8 out of 9	Rank Competitive positioning as 9 out of 9
Customer service	Rank Customer service as 1 out of 9	Rank Customer service as 2 out of 9	Rank Customer service as 3 out of 9	Rank Customer service as 4 out of 9	Rank Customer service as 5 out of 9	Rank Customer service as 6 out of 9	Rank Customer service as 7 out of 9	Rank Customer service as 8 out of 9	Rank Customer service as 9 out of 9
Customer engagement	Rank Customer engagement as 1 out of 9	Rank Customer engagement as 2 out of 9	Rank Customer engagement as 3 out of 9	Rank Customer engagement as 4 out of 9	Rank Customer engagement as 5 out of 9	Rank Customer engagement as 6 out of 9	Rank Customer engagement as 7 out of 9	Rank Customer engagement as 8 out of 9	Rank Customer engagement as 9 out of 9
Employee engagement	Rank Employee engagement as 1 out of 9	Rank Employee engagement as 2 out of 9	Rank Employee engagement as 3 out of 9	Rank Employee engagement as 4 out of 9	Rank Employee engagement as 5 out of 9	Rank Employee engagement as 6 out of 9	Rank Employee engagement as 7 out of 9	Rank Employee engagement as 8 out of 9	Rank Employee engagement as 9 out of 9
Staff recruitment	Rank Staff recruitment as 1 out of 9	Rank Staff recruitment as 2 out of 9	Rank Staff recruitment as 3 out of 9	Rank Staff recruitment as 4 out of 9	Rank Staff recruitment as 5 out of 9	Rank Staff recruitment as 6 out of 9	Rank Staff recruitment as 7 out of 9	Rank Staff recruitment as 8 out of 9	Rank Staff recruitment as 9 out of 9

10. How important are the following activities to your 2021 social media strategy: *This question is required.

Space Cell	1 = Not at all important	2 = Not really important	3 = Quite important	4 = Important	5 = Very important
Organic social	Organic social : 1 = Not at all important	Organic social : 2 = Not really important	Organic social : 3 = Quite important	Organic social : 4 = Important	Organic social : 5 = Very important
Social advertising	Social advertising: 1 = Not at all important	Social advertising: 2 = Not really important	Social advertising: 3 = Quite important	Social advertising: 4 = Important	Social advertising: 5 = Very important
Influencer marketing	Influencer marketing: 1 = Not at all important	Influencer marketing: 2 = Not really important	Influencer marketing: 3 = Quite important	Influencer marketing: 4 = Important	Influencer marketing: 5 = Very important
Video marketing	Video marketing: 1 = Not at all important	Video marketing: 2 = Not really important	Video marketing: 3 = Quite important	Video marketing: 4 = Important	Video marketing: 5 = Very important
Virtual events/livestreaming	Virtual events/livestreaming: 1 = Not at all important	Virtual events/livestreaming: 2 = Not really important	Virtual events/livestreaming: 3 = Quite important	Virtual events/livestreaming: 4 = Important	Virtual events/livestreaming: 5 = Very important
Private groups	Private groups: 1 = Not at all important	Private groups: 2 = Not really important	Private groups: 3 = Quite important	Private groups: 4 = Important	Private groups: 5 = Very important
Messaging/bots	Messaging/bots: 1 = Not at all important	Messaging/bots: 2 = Not really important	Messaging/bots: 3 = Quite important	Messaging/bots: 4 = Important	Messaging/bots: 5 = Very important
AR/VR marketing	AR/VR marketing: 1 = Not at all important	AR/VR marketing: 2 = Not really important	AR/VR marketing: 3 = Quite important	AR/VR marketing: 4 = Important	AR/VR marketing: 5 = Very important
Social media listening	Social media listening: 1 = Not at all important	Social media listening: 2 = Not really important	Social media listening: 3 = Quite important	Social media listening: 4 = Important	Social media listening: 5 = Very important
Employee advocacy	Employee advocacy: 1 = Not at all important	Employee advocacy: 2 = Not really important	Employee advocacy: 3 = Quite important	Employee advocacy: 4 = Important	Employee advocacy: 5 = Very important
Senior execs using social	Senior execs using social: 1 = Not at all important	Senior execs using social: 2 = Not really important	Senior execs using social: 3 = Quite important	Senior execs using social: 4 = Important	Senior execs using social: 5 = Very important
Employer branding	Employer branding: 1 = Not at all important	Employer branding: 2 = Not really important	Employer branding: 3 = Quite important	Employer branding: 4 = Important	Employer branding: 5 = Very important

11. How much do you expect to spend on social media in 2021? (Over 12 months) *This question is required.

12. Who do you plan to deliver your social media in 2021? *This question is required.

Space Cell	In house	Agency	Combined
Strategy	Strategy: In house	Strategy: Agency	Strategy: Combined
Community management	Community management : In house	Community management : Agency	Community management : Combined
Social content	Social content: In house	Social content: Agency	Social content: Combined
Campaigns / events	Campaigns / events: In house	Campaigns / events: Agency	Campaigns / events: Combined
Advertising	Advertising: In house	Advertising: Agency	Advertising: Combined
Influencer marketing	Influencer marketing: In house	Influencer marketing: Agency	Influencer marketing: Combined
Employer branding	Employer branding: In house	Employer branding: Agency	Employer branding: Combined

13. Please rank the following social media challenges in order of relevance to you (1=most important) *This question is required. Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4	5	6	7	8
Reaching the right audience	Rank Reaching the right audience as 1 out of 8	Rank Reaching the right audience as 2 out of 8	Rank Reaching the right audience as 3 out of 8	Rank Reaching the right audience as 4 out of 8	Rank Reaching the right audience as 5 out of 8	Rank Reaching the right audience as 6 out of 8	Rank Reaching the right audience as 7 out of 8	Rank Reaching the right audience as 8 out of 8
Making the business case	Rank Making the business case as 1 out of 8	Rank Making the business case as 2 out of 8	Rank Making the business case as 3 out of 8	Rank Making the business case as 4 out of 8	Rank Making the business case as 5 out of 8	Rank Making the business case as 6 out of 8	Rank Making the business case as 7 out of 8	Rank Making the business case as 8 out of 8
Measuring business value	Rank Measuring business value as 1 out of 8	Rank Measuring business value as 2 out of 8	Rank Measuring business value as 3 out of 8	Rank Measuring business value as 4 out of 8	Rank Measuring business value as 5 out of 8	Rank Measuring business value as 6 out of 8	Rank Measuring business value as 7 out of 8	Rank Measuring business value as 8 out of 8
Creating engaging posts	Rank Creating engaging posts as 1 out of 8	Rank Creating engaging posts as 2 out of 8	Rank Creating engaging posts as 3 out of 8	Rank Creating engaging posts as 4 out of 8	Rank Creating engaging posts as 5 out of 8	Rank Creating engaging posts as 6 out of 8	Rank Creating engaging posts as 7 out of 8	Rank Creating engaging posts as 8 out of 8
Getting the right strategy	Rank Getting the right strategy as 1 out of 8	Rank Getting the right strategy as 2 out of 8	Rank Getting the right strategy as 3 out of 8	Rank Getting the right strategy as 4 out of 8	Rank Getting the right strategy as 5 out of 8	Rank Getting the right strategy as 6 out of 8	Rank Getting the right strategy as 7 out of 8	Rank Getting the right strategy as 8 out of 8
Lack of skills or knowledge	Rank Lack of skills or knowledge as 1 out of 8	Rank Lack of skills or knowledge as 2 out of 8	Rank Lack of skills or knowledge as 3 out of 8	Rank Lack of skills or knowledge as 4 out of 8	Rank Lack of skills or knowledge as 5 out of 8	Rank Lack of skills or knowledge as 6 out of 8	Rank Lack of skills or knowledge as 7 out of 8	Rank Lack of skills or knowledge as 8 out of 8
Lack of budget	Rank Lack of budget as 1 out of 8	Rank Lack of budget as 2 out of 8	Rank Lack of budget as 3 out of 8	Rank Lack of budget as 4 out of 8	Rank Lack of budget as 5 out of 8	Rank Lack of budget as 6 out of 8	Rank Lack of budget as 7 out of 8	Rank Lack of budget as 8 out of 8
Other - please write below	Rank Other - please write below as 1 out of 8	Rank Other - please write below as 2 out of 8	Rank Other - please write below as 3 out of 8	Rank Other - please write below as 4 out of 8	Rank Other - please write below as 5 out of 8	Rank Other - please write below as 6 out of 8	Rank Other - please write below as 7 out of 8	Rank Other - please write below as 8 out of 8

14. Other biggest challenges relating to social media? (If none, type none) *This question is required.

15. Has Covid-19 impacted your social strategy for 2021? *This question is required.

16. Which social channels do you plan to focus on in 2021? (rank in order) *This question is required. Note: for the following table each column is restricted to a single answer across all rows.

	1	2	3	4	5	6	7	8
Facebook	Rank Facebook as 1 out of 8	Rank Facebook as 2 out of 8	Rank Facebook as 3 out of 8	Rank Facebook as 4 out of 8	Rank Facebook as 5 out of 8	Rank Facebook as 6 out of 8	Rank Facebook as 7 out of 8	Rank Facebook as 8 out of 8
Instagram	Rank Instagram as 1 out of 8	Rank Instagram as 2 out of 8	Rank Instagram as 3 out of 8	Rank Instagram as 4 out of 8	Rank Instagram as 5 out of 8	Rank Instagram as 6 out of 8	Rank Instagram as 7 out of 8	Rank Instagram as 8 out of 8
LinkedIn	Rank LinkedIn as 1 out of 8	Rank LinkedIn as 2 out of 8	Rank LinkedIn as 3 out of 8	Rank LinkedIn as 4 out of 8	Rank LinkedIn as 5 out of 8	Rank LinkedIn as 6 out of 8	Rank LinkedIn as 7 out of 8	Rank LinkedIn as 8 out of 8
Twitter	Rank Twitter as 1 out of 8	Rank Twitter as 2 out of 8	Rank Twitter as 3 out of 8	Rank Twitter as 4 out of 8	Rank Twitter as 5 out of 8	Rank Twitter as 6 out of 8	Rank Twitter as 7 out of 8	Rank Twitter as 8 out of 8
YouTube	Rank YouTube as 1 out of 8	Rank YouTube as 2 out of 8	Rank YouTube as 3 out of 8	Rank YouTube as 4 out of 8	Rank YouTube as 5 out of 8	Rank YouTube as 6 out of 8	Rank YouTube as 7 out of 8	Rank YouTube as 8 out of 8
TikTok	Rank TikTok as 1 out of 8	Rank TikTok as 2 out of 8	Rank TikTok as 3 out of 8	Rank TikTok as 4 out of 8	Rank TikTok as 5 out of 8	Rank TikTok as 6 out of 8	Rank TikTok as 7 out of 8	Rank TikTok as 8 out of 8
SnapChat	Rank SnapChat as 1 out of 8	Rank SnapChat as 2 out of 8	Rank SnapChat as 3 out of 8	Rank SnapChat as 4 out of 8	Rank SnapChat as 5 out of 8	Rank SnapChat as 6 out of 8	Rank SnapChat as 7 out of 8	Rank SnapChat as 8 out of 8
Forums	Rank Forums as 1 out of 8	Rank Forums as 2 out of 8	Rank Forums as 3 out of 8	Rank Forums as 4 out of 8	Rank Forums as 5 out of 8	Rank Forums as 6 out of 8	Rank Forums as 7 out of 8	Rank Forums as 8 out of 8